Creative Measurement

Know exactly what makes your creative work.

Second-by-second and overall insight into the messages, visuals, voice, pacing, music, branding, and CTAs that drive attention, recall, intent, and response - across audio, video, podcast, CTV, social, and digital.

Why Test

Ensure your ads are winning.

Pre-flight, in-flight, or post-flight - quantify the emotional and functional impact of every asset against your category and audience.

Achieve High ROI

Validate creative up front so you invest media dollars only in ads that will resonate with your target audience.

Gauge Performance

Explore the impact of your ads on authenticity, familiarity, energy, happiness, and more - benchmarked to category norms.

Analyze Impact

Discover the most powerful, resonant components of your creative with second-by-second engagement data.

Benchmarks

Score every asset against your category.

Veritonic surfaces the audio and creative attributes that outperform your industry norms - from category-specific benchmarks to competitive detail views scored across dozens of emotional and functional metrics.

  • Category and audience-specific benchmarks
  • Detail view scoring across dozens of attributes
  • Compare asset variants side-by-side
app.veritonic.com / Benchmarks - Tourism
Benchmarks detail view
Engagement

Second-by-second engagement, visualized.

Watch listener response unfold across every moment of the creative. Layer variants, cohorts, and benchmarks on the same timeline to pinpoint exactly which words, sounds, and cues are driving lift - and which are draining it.

  • Annotated peaks and drop-offs
  • Compare response with what's happening in the ad.
app.veritonic.com / Engagement Timeline
Second-by-second engagement timeline
What You’ll Learn

Test multiple versions of your creative to understand…

Which words in the script elicit the most engagement
Where brand mentions influence listeners
Where the inclusion of music resonates
Which voiceover is most effective
Which CTAs elicit the highest response
How many times to mention your brand name
Creative Measurement

A data-driven approach to advertising.

See how your creative scores against your category - with real audience data.

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