Awareness
Measure aided and unaided awareness lift within your target audience - not just reach.
Prove the lift. Then plan the next flight.
See how brand lift studies translate into media plans that outperform.
Request a DemoBrand Lift
Quantify the lift your campaigns actually deliver.
Independent, benchmark-driven brand lift studies that measure awareness, favorability, consideration, and purchase intent - across audio, video, CTV, social, and podcast.
Why Brand Lift
Move the metrics that matter - before, during, and after every flight.
Pair impression-level exposure with audience surveys so you can prove impact at the creative level.
Favorability
Understand how exposure shifts brand perception, sentiment, and emotional connection.
Purchase Intent
Track lift in intent-to-purchase - the lower-funnel signal that predicts revenue.
... And More
Ask additional questions to capture additional insights about your brand and ad's performance.
Methodology
Control vs. exposed - done right.
Veritonic fields against matched control and exposed groups. Impression-level exposure data is joined to survey responses to isolate the true lift attributable to your campaign - not confounded by category trends or seasonality.
When you can't pixel - modeling and forced exposure methodologies are available to ensure you can still measure lift.
- Matched control and exposed cohorts
- Flexible methodology from pixel-level to modeled & forced exposure
- System benchmarks and statistical significance testing
app.veritonic.com / Brand Lift Study
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Reporting
Lift by exposure, and audience - in one place.
Decompose lift by every dimension that matters: publisher, format, daypart, audience segment, and creative variant. Export directly to your BI stack or share interactive dashboards with stakeholders.
- Publisher and creative-level attribution of lift
- Audience segment cuts with significance flags
- Interactive reporting dashboard & export options
app.veritonic.com / Audience
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Brand Lift