Attribution

Prove the outcome of every impression.

Independent, cross-channel attribution that connects audio, video, CTV, and social to real business outcomes - from site visits to conversions, renewals, and lifetime value.

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REPORTING

Deterministic pixels. Intuitive Reporting.

Deploy a lightweight pixel or S2S event stream to capture the same downstream conversions you already trust. Veritonic pairs it with impression-level exposure data across podcast, streaming audio, CTV, and social - no cookies required.

  • Impression, exposure, and conversion joins in one warehouse
  • PII-safe hashing, and identity resolution at the edge
  • Cross-device lift with device-graph enrichment
app.veritonic.com / Conversion Pixel
Measure

Full-funnel lift, second-by-second.

Move beyond just last-click. Veritonic measures deployed throughout the funnel and reports outcomes at the creative, placement, and publisher level - so you know exactly what moved the needle.

  • Creative-level performance decomposition
  • Advanced analysis features.
  • Incremental Lift
  • Multi-touch attribution
app.veritonic.com / Lift Report
Table stakes, handled

Everything you expect from attribution.

Pixel-based conversion tracking is a solved problem, and we solved it. If you're comparing checklists, stop here - the checklist is covered.

Pixel-based attribution

Exposure-to-conversion tracking from first listen to final purchase.

Every channel

Podcast, streaming audio, CTV, and digital in one view.

Incrementality & lift

Control-group methodology that isolates the conversions your campaign actually caused.

Multi-touch reporting

Flexible models and lookback windows that match how your customers really buy.

Baked-in & host-read

Measurement for embedded ads and host reads, not just dynamically inserted spots.

Publisher & agency ready

Reporting built for renewals: prove performance to clients and advertisers alike.

Independent by design

Third-party measurement with no inventory to sell and no thumb on the scale.

Enterprise-grade

SOC 2 compliant, built on more than a decade of audio measurement data.

The whole story

Attribution alone is a scoreboard. You need the playbook.

A conversion count tells you the campaign worked, or didn't. It can't tell you why. Was it the show? The audience? The offer? Or the twelve seconds of creative where attention fell off a cliff?

Veritonic is the only platform where attribution is wired directly into Brand Lift and Creative Measurement. The conversion data doesn't dead-end in a dashboard - it flows back into what you make next: which creative to scale, which to fix, and exactly where to fix it.

Prove it worked. Understand why. Make the next one better.That's not three vendors. That's one loop.

Veritonic
In practice

Same question. Very different answers.

Here's what "connected measurement" actually means when a campaign is on the line.

"Conversions dipped this flight. What happened?"

Attribution aloneHere's the dip, by show and by day. Good luck out there.
With VeritonicThe dip maps to the new creative: engagement drops at the offer read, and Brand Lift shows recall held while intent fell. Fix the offer, not the media plan.

"Which shows should we renew?"

Attribution aloneRank shows by CPA and cut the bottom of the list.
With VeritonicTwo "underperformers" are driving the strongest Brand Lift with audiences that convert on longer windows. Renew them, and give the true laggards new creative before you cut.

"The board wants ROI, the CMO wants brand. Pick one?"

Attribution aloneYou'll need a second vendor and a third spreadsheet for that.
With VeritonicConversions and revenue for the board, awareness and consideration lift for the CMO, creative diagnostics for the team that has to make the next ad.
Attribution

See what’s actually driving outcomes.

Get a walkthrough with real campaign data from your channels.

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