Veritonic's own Scott Simonelli recently spoke at Pandora's "Turn It Up" event in Chicago. The conference, Pandora's thought leadership event, highlighted the Power Of Audio. Scott's presentation reinforced the key tenets of how to make effective audio ads. Steve Keller of iV Audio Branding demonstrated how sound and psychology interact with each other. And speakers from Pandora highlighted key trends in the audio advertising market.
Pandora's 2017 Definitive Guide to Audio
, and learn:
- How streaming is changing the face of radio
- About apps and the impact of podcasting
- Why voice is the new touch