Theresa Vallejo's Blog Posts

BLOG POST • June 24, 2022

Time for a marketing refresh. Let’s start with audio (-first).

If a picture is worth a thousand words, then each word you put in a 30-second podcast ad suddenly becomes very important. Just take a look at one of our engagement charts from a 30-second podcast ad below. Note the peaks and valleys...

BLOG POST • January 10, 2022

The Top Ads of 2021 - Out Now

We released an infographic measuring The Top Ads of 2021, to not only celebrate brands that got it right, but to show you the exact elements that made these ads resonate with consumers to help you inform your 2022 advertising strategy.

BLOG POST • October 11, 2021

The Audio Solution for HFSS Regulation

The ban on HFSS paid-digital advertising before 9pm has left millions of pounds of investment in the balance. We have outlined 3 best practices for all brands to consider when building out an audio advertising strategy.

BLOG POST • March 17, 2021

3 Lessons Every Marketer Should Use To Jumpstart Their Post-Tracker Digital Strategy

Digital advertising has become such a fundamental component of 21st century marketing strategies that the news last year of the impending expiry of third-party tracking sent shockwaves through companies large and small.

BLOG POST • December 15, 2020

10 Brands That Got Audio Right in 2020

How do you console, support, not offend, and ultimately sell to an entire world in crisis? It’s not easy. That’s why we’re calling out the brands that did it right this year on our 2020 Top Audio Advertisers List.