Blog

BLOG POST • November 04, 2022

Political Audiences Want to Hear from Brands

As a brand, you have a wide array of marketing channels at your disposal to reach voters in the United States, including video, display, and social media. But have you explored audio?

BLOG POST • September 13, 2022

NPR Selects Veritonic for Brand Lift and Attribution

NPR Will Utilize Veritonic’s Built-For-Audio Brand Lift and Attribution Solutions to provide unparalleled Campaign Performance Data to their Brand and Agency Partners.

BLOG POST • August 23, 2022

Podcast Listener Insights Series Recap

Recently, we concluded our 3-part webinar series titled 'Podcast Listener Insights Series.' This series surveyed podcast listeners in the U.S. to present updated data around their habits as it relates to podcast consumption, engagement, and purchase propensities. Read more for the full recap.

BLOG POST • August 08, 2022

Ranieri & Co. Selects Veritonic to Measure Ad Performance Across its Podcast Network

At Veritonic, we understand that data is everything when it comes to making informed marketing, brand, and advertising decisions. By deploying our Attribution solution, Ranieri & Co. is providing the podcasts it represents with unparalleled insights to understand and optimize the performance of their advertising campaign investments.

BLOG POST • July 05, 2022

Veritonic Announces $7.5 Million Series A Funding Round

Last week, we announced our Seed A funding round of $7.5M, led by Lavrock Ventures, with additional investment from Progress Ventures, Greycroft, Lerer Hippeau and Newark Venture Partners. We are excited to use this capital to support the continuous hiring of top talent and to further the development and innovation of our end-to-end audio insight and measurement capabilities.

BLOG POST • June 24, 2022

Time for a marketing refresh. Let’s start with audio (-first).

If a picture is worth a thousand words, then each word you put in a 30-second podcast ad suddenly becomes very important. Just take a look at one of our engagement charts from a 30-second podcast ad below. Note the peaks and valleys...

BLOG POST • June 16, 2022

A Wide Lens Is a Marketer’s Optimal View

An increasing number of brands are widening their proof points for successful and effective audio campaigns outside of just conversions. Brand perception metrics are quickly rising to the top of marketers’ data sheets.

BLOG POST • May 24, 2022

Why Audio, Why Now?

Audio consumption has grown exponentially over the last 5 years, making the immersive, one-to-one medium a powerful marketing vehicle for brands and agencies alike.

BLOG POST • April 13, 2022

Validate and Scale Your Investment in Audio with Attribution

Advertisers once asked, “Should we be in investing in the audio space?” but now their question has become, “As players in the audio space, how do we measure and optimize our performance?” Our answer...

BLOG POST • April 01, 2022

Podcast Futures 2022 Recap

Just last month, Podcast Radio hosted Podcast Futures 2022 in the heart of London. The event drew together leaders of the audio space, inspiring thought provoking discussions around audio - including a panel with Damian Scragg.

BLOG POST • February 10, 2022

Why Audio is a Key Pillar in Your Content Marketing Strategy

With the rise of platforms like Clubhouse, Spotify’s Greenroom, and of course, podcasts, audio has rapidly accelerated to become an essential pillar of content marketing today.

BLOG POST • January 27, 2022

How to: a guide to harnessing the potential of actionable audio advertising

The “battle for the ears” is real, and advertisers and brands alike are recognising both creativity and quantifiable measurement data as two critical components of their audio strategies. So how do you make audio actionable?

BLOG POST • January 20, 2022

Why 2022 is the Year to Start a Branded Podcast

As the podcasting industry continues to soar, marketers are understanding the potential value in utilizing podcasts as a marketing tool. Consequently, many brands have been sponsoring podcasts as a way to share their story. Learn why.

BLOG POST • January 10, 2022

The Top Ads of 2021 - Out Now

We released an infographic measuring The Top Ads of 2021, to not only celebrate brands that got it right, but to show you the exact elements that made these ads resonate with consumers to help you inform your 2022 advertising strategy.

BLOG POST • October 11, 2021

The Audio Solution for HFSS Regulation

The ban on HFSS paid-digital advertising before 9pm has left millions of pounds of investment in the balance. We have outlined 3 best practices for all brands to consider when building out an audio advertising strategy.

BLOG POST • September 16, 2021

Audio Intelligence: How to Boost Travel Confidence with Sponsor Messages

The forecast is sunny. While people are clearly being careful, 63% are still excited about and plan on traveling this year, according to National Public Media (NPM) and Veritonic research. So how can travel-related brands give consumers...

BLOG POST • July 20, 2021

The Part of Brand Protection You Might Not Be Thinking About

Let’s say one of your primary brand values is trust. Or excitement. Or happiness. Do consumers hear it in your audio marketing? The issue of brand safety in advertising is a relatively new one. It really emerged in the age of..

BLOG POST • July 15, 2021

10 Brands That Got Audio Right in the First Half of 2021

Whatever channel you’re talking about, advertising is still the linchpin and reason why these incredible resources and entertainment platforms can be available to us all. With that, we wanted to give you a view of who's really getting it...

BLOG POST • June 22, 2021

Know First, Then Spend

From podcast binging, to ordering around voice assistants, to jumping on the nascent social audio bandwagon, people just can’t get enough of audio. The signs that marketers know it are everywhere. Just a few examples...

BLOG POST • June 07, 2021

Digiday: Media Buying Briefing

For decades, radio was the sole audio media option for buyers and planners, but the advent of podcasts and streaming audio changed all that. It also empowered the era of sonic branding. Audio intelligence platform Veritonic’s latest...

BLOG POST • March 17, 2021

3 Lessons Every Marketer Should Use To Jumpstart Their Post-Tracker Digital Strategy

Digital advertising has become such a fundamental component of 21st century marketing strategies that the news last year of the impending expiry of third-party tracking sent shockwaves through companies large and small.

BLOG POST • December 16, 2020

Why sound will matter even more in 2021

From a sheer business standpoint, audio, arguably more than any other channel or format (and with expectations obviously adjusted for the pandemic), thrived in 2020. Driven by podcasting and voice, perpetually anchored by radio...

BLOG POST • December 15, 2020

10 Brands That Got Audio Right in 2020

How do you console, support, not offend, and ultimately sell to an entire world in crisis? It’s not easy. That’s why we’re calling out the brands that did it right this year on our 2020 Top Audio Advertisers List.

BLOG POST • October 20, 2020

For Voices That Sway the Electorate, Listen to the Data

What’s your most top-of-mind product these days? Disinfectant wipes? Laundry detergent? Many don’t necessarily think of political candidates as products, but if you do, they’re surely right up there, especially with election day only...

BLOG POST • October 19, 2020

Lights, Camera, Audio: Why Sound Is Taking Center Stage

When I was swaying along to The Office’s theme while preparing dinner, I got to thinking: What makes these songs so sticky? Is it strictly the emotional tie I have to the show, and actually has nothing to do with the creative itself?

BLOG POST • October 07, 2020

Sleeping Soundly with Veritonic Competitive Intelligence

Think of the last time you bought something substantial, say, a new mattress. If you’re like most people these days, in addition to investigating certain features and such to help you make a decision, you looked to guidance from the...

BLOG POST • March 31, 2020

Making Do, and Still Making Great Brand Messages, with NPR

Making do in tricky times does not mean you have to sacrifice quality and impact. We continue to be proud to provide our agile clients with the means to prove it.

BLOG POST • March 20, 2020

In tricky times, the world turns to audio (again)

Getting up-to-the-minute news on developments is, of course, critical, but we’re talking about something different. Coming up with innovative ways to capitalize on the medium and develop programs that engage, distract, or otherwise remind us that there’s still a lot of fun to be had, is just as critical.

BLOG POST • March 11, 2020

Which consumer brands are winning audio?

“We’re now thinking about the sound [of a brand advert] first versus the look second. It’s a really interesting way of approaching that immersive consumer experience.” - John Burke, global chief marketing officer of Bacardi and president of Bacardi Global Brands. The proof is now abundant: getting audio marketing right -- powered by a methodical strategy -- has never been more critical.