The Audio Research and
Analytics Platform
Research, test, and measure the ROI of your audio assets and campaigns pre-market, in-market, and post-campaign.
Research, test, and measure the ROI of your audio assets and campaigns pre-market, in-market, and post-campaign.
In depth, audience-targeted analysis of audio assets including host-read or pre-recorded ads, podcasts, audiobooks, and more...
Learn More
Attribution: Track and measure how your audio ads are performing, from ad to landing page to purchase and everything in between.
Brand Lift: Provides actionable insight into the impact of your audio creative as it relates to brand awareness, favorability, and more.
Learn MoreBeing able to assess the universe of podcast ads, radio / streaming ads, sonic brands and other assets is critical, but only a common metric gives it meaning. Veritonic Audio Score is the linchpin of audio measurement.
It's powered by Machine Listening and Learning (M-LAL™), trained through years of analyzing thousands of audio files, correlating them with second-by- second human response data, and predicting response.
How It Works
BLOG POST • August 08, 2022
At Veritonic, we understand that data is everything when it comes to making informed marketing, brand, and advertising decisions. By deploying our Attribution solution, Ranieri & Co. is providing the podcasts it represents with unparalleled insights to understand and optimize the performance of their advertising campaign investments.
PRESS • August 08, 2022
This year Ranieri & Co. also released its first two original podcasts, Motherlode and The Long Haul. The company will use Veritonic’s attribution solution to understand the impact and prove the value and ROI of the company’s audio creative for the podcasts it represents.
NEWS • July 18, 2022
The whale-based music bed and audio logo were tested using the Veritonic audio benchmarking platform and were found to exceed almost every benchmark across recall, uniqueness, authenticity, emotional resonance, and engagement.
Claire Fanning, VP of Ad Product Strategy, Pandora