The Audio Research and Analytics Platform
Research, test, and measure the ROI of your audio assets and campaigns pre-market, in-market, and post-campaign.
Research, test, and measure the ROI of your audio assets and campaigns pre-market, in-market, and post-campaign.
In depth, audience-targeted analysis of audio assets including host-read or pre-recorded ads, podcasts, audiobooks, and more...
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Attribution: Track and measure how your audio ads are performing, from ad to landing page to purchase and everything in between.
Brand Lift: Provides actionable insight into the impact of your audio creative as it relates to brand awareness, favorability, and more.
Learn MoreBeing able to assess the universe of podcast ads, radio / streaming ads, sonic brands and other assets is critical, but only a common metric gives it meaning. Veritonic Audio Score is the linchpin of audio measurement.
It's powered by Machine Listening and Learning (M-LAL™), trained through years of analyzing thousands of audio files, correlating them with second-by- second human response data, and predicting response.
How It Works
PRESS • September 06, 2022
The Cumulus Media | Westwood One Audio Active Group® partnered with Veritonic, to evaluate creative of two non-traditional approaches to political AM/FM radio ads – ads that were completely voiced by the candidate and ads that were customized to an AM/FM radio station’s audience that also sought voter input.
Claire Fanning, VP of Ad Product Strategy, Pandora