The Audio Research and Analytics Platform
Research, test, and measure the ROI of your audio assets and campaigns pre-market, in-market, and post-campaign.
Research, test, and measure the ROI of your audio assets and campaigns pre-market, in-market, and post-campaign.
In depth, audience-targeted analysis of audio assets including host-read or pre-recorded ads, podcasts, audiobooks, and more...
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Attribution: Track and measure how your audio ads are performing, from ad to landing page to purchase and everything in between.
Brand Lift: Provides actionable insight into the impact of your audio creative as it relates to brand awareness, favorability, and more.
Learn MoreBeing able to assess the universe of podcast ads, radio / streaming ads, sonic brands and other assets is critical, but only a common metric gives it meaning. Veritonic Audio Score is the linchpin of audio measurement.
It's powered by Machine Listening and Learning (M-LAL™), trained through years of analyzing thousands of audio files, correlating them with second-by- second human response data, and predicting response.
How It Works
NEWS • March 17, 2023
How can advertisers get the most out of their audio dollars? Audacy has teamed with Veritonic to come up with four tips that will help a radio or podcast ad become more impactful. The biggest is making sure the ad evokes a listener’s memory and emotions, and one way to do that is through sonic branding.
NEWS • March 17, 2023
Preppy fashion company Sperry has partnered with audio research and analytics platform Veritonic to maximize their sonic branding. The boat shoe creator will utilize Veritonic’s Creative Testing capabilities to select audio elements and expressions with the highest perceived authenticity, trustworthiness, recall, and purchase intent.
NEWS • March 17, 2023
PepsiCo is developing a series of audio logos that the company believes represents its brands. The goal is to improve ad recall -- when consumers hear the sounds they can recognize and identify with the brand without seeing a visual or hearing the name of the product.
Claire Fanning, VP of Ad Product Strategy, Pandora