Create the most resonant podcast ads with our Podcast Ad Checklist

The Audio Research and
Analytics Platform

Research, test, and measure the ROI of your audio assets and campaigns pre-market, in-market, and post-campaign.

Veritonic, The Sonic Truth
Ranieri & Co. Selects Veritonic to Measure Ad Performance Across its Podcast Network

Gain Confidence in Your Audio Investment

Increase Returns with Full-Funnel Measurement

Mitigate Risk Through Optimization

Trusted By

New York Times SiriusXM Indeed Shopify National Public Radio Wise Fritos AudioUX O'Reilly Auto Parts Lays The Elements Music Westwood One Morning Brew Havas Media Audacy Katz

Ground Your Audio Strategy in Sound and Comprehensive Intelligence and Research

Veritonic Competitive Intelligence

Research

Hear what your competitor's audio sounds like, see how it's performing.

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Veritonic Creative Measurement

Test

In depth, audience-targeted analysis of audio assets including host-read or pre-recorded ads, podcasts, audiobooks, and more...

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Veritonic Campaign Performance

Measure

Attribution: Track and measure how your audio ads are performing, from ad to landing page to purchase and everything in between.

Brand Lift: Provides actionable insight into the impact of your audio creative as it relates to brand awareness, favorability, and more.

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Veritonic Audio Score

The standard for measuring audio effectiveness.

Being able to assess the universe of podcast ads, radio / streaming ads, sonic brands and other assets is critical, but only a common metric gives it meaning. Veritonic Audio Score is the linchpin of audio measurement.

It's powered by Machine Listening and Learning (M-LAL™), trained through years of analyzing thousands of audio files, correlating them with second-by- second human response data, and predicting response.

How It Works
Veritonic Audio Score
Veritonic Audio Score
5 Above Average
For Your Vertical

At the center of audio.

Who has the most powerful sonic brand?
Download The Audio Logo Index
Where do industry leaders think audio is headed?
Listen to Season 5 of The Sonic Truth Podcast

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Find your sonic truth and

win the massive opportunity in audio.

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Claire Fanning
Veritonic Client Testimonial
We partner with Veritonic to more deeply understand the expected impact of the buy, as well as the actual outcome.

Claire Fanning, VP of Ad Product Strategy, Pandora