The Audio Research and Analytics Platform
Research, test, and measure the ROI of your audio assets and campaigns pre-market, in-market, and post-campaign.
Research, test, and measure the ROI of your audio assets and campaigns pre-market, in-market, and post-campaign.
In depth, audience-targeted analysis of audio assets including host-read or pre-recorded ads, podcasts, audiobooks, and more...
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Attribution: Track and measure how your audio ads are performing, from ad to landing page to purchase and everything in between.
Brand Lift: Provides actionable insight into the impact of your audio creative as it relates to brand awareness, favorability, and more.
Learn MoreBeing able to assess the universe of podcast ads, radio / streaming ads, sonic brands and other assets is critical, but only a common metric gives it meaning. Veritonic Audio Score is the linchpin of audio measurement.
It's powered by Machine Listening and Learning (M-LAL™), trained through years of analyzing thousands of audio files, correlating them with second-by- second human response data, and predicting response.
How It Works
NEWS • May 19, 2023
The temperature is rising and so is audio consumption! With the weather heating up and audiences now steadily on the move embarking on roadtrips, vacations, beach days, BBQs, and more, we conducted a study surveying hundreds of podcast and streaming audio listeners to unpack their summer listening habits.
CASE STUDY • May 19, 2023
A political candidate, in partnership with their agency National Media Insights, sought out the support of Katz Digital to understand the incremental impact audio advertising has versus their long-standing TV campaign investment. In order to draw data-driven conclusions, Katz and National Media Insights leveraged Veritonic’s Brand Lift solution to measure lifts in awareness, favorability, and intent among registered Republican and Independent state voters through its radio campaign while also unpacking incremental lifts to their historically strong TV investment.
PRESS • April 25, 2023
Veritonic, the industry’s comprehensive audio research and analytics platform, announced today that it has successfully completed the Security Organization Control (SOC) 2 Type II auditing procedure. The audit, conducted by Prescient Assurance, a leader in security and compliance attestation for B2B SAAS companies worldwide, validates that Veritonic has effective, enterprise-level security for customers’ data in the Veritonic platform.
Claire Fanning, VP of Ad Product Strategy, Pandora