Competitive Intelligence
Ensure you’re winning in audio marketing.
New insight on how your business, audio ads, sonic brand elements, and more stack up against others in your vertical.
New insight on how your business, audio ads, sonic brand elements, and more stack up against others in your vertical.
John Burke, Global Chief Marketing Officer of Bacardi and President of Bacardi Global Brands in The Drum, 2020.
See who’s spending on audio in your vertical, how much they're investing in each channel (podcasts, radio, streaming, etc.), and how their efforts are paying off.
From the launch of a new podcast ad to the release of a new sonic brand, get automatic alerts every time a sonic campaign or element comes out. Plot your strategy based on the latest intelligence.
From voice gender to ad length to brand mention, get clear insight into which aspects of an audio asset drive the best response and score the highest. Apply those learnings to your own campaign and optimize your audio.
Being able to assess the universe of podcast ads, radio / streaming ads, sonic brands and other assets is critical, but only a common metric gives it meaning. Veritonic Audio Score is the linchpin of audio measurement.
It’s powered by Machine Listening and Learning (M-LAL™), trained through years of analyzing thousands of audio files, correlating them with second-by- second human response data, and predicting response.
How It Works