The coupling of our prefix URL or pixel-based brand lift and attribution solutions provides you with full audio campaign lifecycle management and measurement, with insightful data from top-of-the-funnel branding initiatives through bottom-of-the-funnel conversions & transactions.
Scott Porretti, President of Katz Digital Audio
Our second-by-second engagement data enables you to track the impact of key creative elements to further inform and optimize future campaigns, including
Leverage our pixel-based attribution solution to understand the impact of your audio creative across any app, hosting platform, and listening device.
Attribution data can be enhanced with benchmarks, norms, and second-by-second engagement data to truly understand, optimize, and maximize the performance and ROI of your audio.
Being able to assess the universe of audio ads, brands and other assets is critical, but only a common metric gives it meaning. Veritonic Audio Score is the linchpin of audio measurement.
It’s powered by Machine Listening and Learning (M-LAL™), trained through years of analyzing thousands of audio files, correlating them with second-by- second human response data, and predicting response.How It Works