Learn how to build winning audio ads using our collaborative eBook with Audacy...

Attribution & Brand Lift

Connecting It All

The coupling of our prefix URL or pixel-based brand lift and attribution solutions provides you with full audio campaign lifecycle management and measurement, with insightful data from top-of-the-funnel branding initiatives through bottom-of-the-funnel conversions & transactions.

Veritonic Campaign Performance
"We are pleased to appoint Veritonic as a preferred Brand Lift partner. The most recent study findings — which include a 170% lift in favorability — meaningfully furthered the advertisers' confidence in audio as a highly effective channel for reaching their desired audience with the right message, in the right location, at the right time."

Scott Porretti, President of Katz Digital Audio

Know How Well Your Campaign is Supporting Your Marketing Objectives
Understand how your audio campaigns are contributing to your overall goals and objectives including product promotion, lead generation, brand loyalty, and increasing your revenue by measuring brand awareness, favorability, and purchase intent.
Veritonic Campaign Performance

Creative Insights

Our second-by-second engagement data enables you to track the impact of key creative elements to further inform and optimize future campaigns, including

  • Dialogue
  • Music & Sound Effects
  • Sonic branding
  • Tone, and more
Brand Lift Success Stories: Reducing Vaccine Hesitancy with Influential Podcast Ads
Download the Case Study
Veritonic Campaign Performance

Validate & Scale your Investment in Audio with Attribution

Leverage our pixel-based attribution solution to understand the impact of your audio creative across any app, hosting platform, and listening device.

  • Glean actionable insights on how your audio creative is driving action on a given landing page, including site visits, cart activity, transaction data, and more
Veritonic Campaign Performance

The Veritonic Difference

Attribution data can be enhanced with benchmarks, norms, and second-by-second engagement data to truly understand, optimize, and maximize the performance and ROI of your audio.

Veritonic Audio Score

The standard for measuring audio effectiveness.

Being able to assess the universe of audio ads, brands and other assets is critical, but only a common metric gives it meaning. Veritonic Audio Score is the linchpin of audio measurement.

It’s powered by Machine Listening and Learning (M-LAL™), trained through years of analyzing thousands of audio files, correlating them with second-by- second human response data, and predicting response.

How It Works
Veritonic Audio Score
Veritonic Audio Score
5 Above Average
For Your Vertical
The Audio Intelligence Platform
Campaign Performance

Research, test, and measure

the ROI of your audio assets.

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