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Campaign Performance

Prove how audio creative is driving results.

Performance data on how your audio campaigns are achieving your goals, from brand lift to attribution.

"Brands that have been willing to use audio, even those within categories that have not used much audio, have been rewarded. When we have a targeted ad that has great audio with great content and a strong CTA, we’re seeing two-times higher engagement and a three-time return on ad spend."

Patrice Croci, VP of Brand Marketing at Express in Campaign, 2019.

Drive higher ROI with Veritonic Campaign Performance.

Understand how audio creative is achieving your goals, from increased brand favorability to better campaign results. Connect those findings back to creative and optimize going forward.

Build positive perception with Brand Lift.

Begin measuring the impact of a campaign as soon as it goes live.

Understand how your campaign is impacting perception of your brand
Critical metrics like purchase intent, emotional resonance and more

Optimize the full flight of campaigns with Attribution.

From podcasts to radio, your ad campaign is only as valuable as its ability to achieve the results you're looking for.

Attribution data from leading providers — including Podsights and LeadsRx
Determine which aspects of your campaign are the primary drivers of success

Hearing What Works: Audio Attribution on The Sonic Truth Podcast

Listen to Part 1 Listen to Part 2

Re-optimize your audio creative.

Performance data isn't the end of a campaign.

Integration of attribution means that learnings around performance funnel back into creative
Pre-market optimization continues mid and post-flight, making your ads even smarter

Veritonic Audio Score

The standard for measuring audio effectiveness.

Being able to assess the universe of audio ads, brands and other assets is critical, but only a common metric gives it meaning. Veritonic Audio Score is the linchpin of audio measurement.

It’s powered by Machine Listening and Learning (M-LAL™), trained through years of analyzing thousands of audio files, correlating them with second-by- second human response data, and predicting response.

How It Works

Veritonic Audio Score