Download our latest case study on the efficacy of podcast advertising on vaccine favorability

Campaign Performance

Prove how audio creative is driving results.

Learn how your audio campaigns are achieving your goals with insightful performance data and brand lift studies.

"We are pleased to appoint Veritonic as a preferred Brand Lift partner. The most recent study findings — which include a 170% lift in favorability — meaningfully furthered the advertisers' confidence in audio as a highly effective channel for reaching their desired audience with the right message, in the right location, at the right time."

Scott Porretti, President of Katz Digital Audio

Drive higher ROI with Veritonic Campaign Performance.

Understand how audio creative is achieving your goals, from increased brand favorability to better campaign results. Connect those findings back to creative and optimize going forward.

Build positive perception with Brand Lift.

Begin measuring the impact of a campaign as soon as it goes live.

Understand how your podcast, streaming and radio ads influence perception of your brand
Critical metrics like purchase intent, emotional resonance and more

Brand Lift Success Stories: Reducing Vaccine Hesitancy with Influential Podcast Ads

Download the Case Study

Know which part of your campaign drives results with Attribution.

From podcasts to radio, your ad campaign is only as valuable as its ability to achieve the results you're looking for.

Attribution data from leading providers — including Podsights and LeadsRx
Determine which aspects of your campaign are the primary drivers of success

Re-optimize your audio creative.

Performance data isn't the end of a campaign.

Integration of attribution means that learnings around performance funnel back into creative
Pre-market optimization continues mid and post-flight, making your ads even smarter

Veritonic Audio Score

The standard for measuring audio effectiveness.

Being able to assess the universe of audio ads, brands and other assets is critical, but only a common metric gives it meaning. Veritonic Audio Score is the linchpin of audio measurement.

It’s powered by Machine Listening and Learning (M-LAL™), trained through years of analyzing thousands of audio files, correlating them with second-by- second human response data, and predicting response.

How It Works

Veritonic Audio Score