Cumulus Media SVP of Marketing Suzy Schultz and MDC Media CTO Stella Voutsina talk the power of female voice in our latest episode of The Sonic Truth Podcast with Advertising Week. Listen now!

The first analytics platform built to quantify the value of sound.

Take the fast track to the sonic truth, and to quantifiably better results.

Machine Listening and Learning™

With over three years of data accumulated and more being added daily with every analysis, weigh your audio creative against thousands of other tracks, voices and sounds, and understand their relative power instantly.

Live Panel Data

How does the machine continue to learn? By surveying real people on how they feel about audio creative. Our patent pending survey technology captures the realtime emotional response, recall and purchase intent of the audiences you’re interested in — from general population to any custom segment you wish to create.

Pre-market creative testing for maximum ROI.

Get instant predictive baseline scores or launch a panelist test for your pre-market audio creative to learn which tracks resonate best with the general population or your specific target audience.

Use market and industry Norms and Context to identify strengths and opportunities for improvement.

Pre-market creative testing for maximum ROI
Second-by-second emotional response powers smart optimization.

Second-by-second emotional response powers smart optimization.

Get second-by-second reporting on emotional response data and overall audio effectiveness. Track branding, promotions, and call-to-action impact. Learn which parts of a track resonate best with your customers.

Context and benchmarks for audio creative best practices.

Unique Echotime™ metrics help you understand recall, memorability, and breakthrough. Track impact, customer and prospect attitudes, and much more with Pre- and Post-Exposure Purchase Intent and configurable follow-up questions.

Context and benchmarks for audio creative best practices.
Customize your data based on your goals.

Customize your data based on your goals.

Test with a General Population audience, or use your target audience. Apply standard demographic filters, or apply your own custom segmentation model. Learn which audio works best for your target market and goals.

Bring the sonic truth to your audio now.

Book a Demo