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Audio Ad Index

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AUDIO AD INDEX • June 30, 2021

Dan Bongino Gushes Over Red Meat in June’s Top Podcast Ads

Democracy lives in audio! June’s winning podcast advertisers show up alongside shows from totally opposite ends of the political spectrum. Ads read by the outspoken Dan Bongino, who the Washington Post described as...

AUDIO AD INDEX • May 31, 2021

The Podcast Advertising Index

This edition marks the first ranking of podcast advertising in the Audio Ad Index. With podcast ad spending on course to hit $1 billion this year, regularly assessing which brands’ ads resonate with consumers the most...

AUDIO AD INDEX • April 30, 2021

iHeart Calms, ZipRecruiter Excites In April's Top Audio Ads

Indeed proved its staying power with the highest purchase intent score for the second month in a row, while ZipRecruiter also made the cut with the most “energetic” ad in the index. Two new entrants to the top 10, HomeSense...

AUDIO AD INDEX • March 31, 2021

Liberty Mutual, Indeed’s Strong Sonic Identities Drive Ad Wins

Strong brand identity drove big wins in March, exemplified by audio ads from Indeed and Liberty Mutual Insurance (with its first appearance in the Index). Other new entrants into the top 10 included Tide and Roman, while Farmers...

AUDIO AD INDEX • February 28, 2021

Capital One, Farmers Brand Personalities Propel Audio Ads

February’s top 10 audio ads saw some new entrants, including Peacock, the sole entertainment brand on the list, and a range of finance brands — Capital One, Discover, and Bank of America. Farmers Insurance was the big winner...

AUDIO AD INDEX • January 31, 2021

AutoZone, Indeed and Others Message Hope and Help in Top Audio Ads

The Audio Ad Index is a monthly look at which advertisers are capitalizing on the moment and producing the most effective spots on traditional and digital radio, podcasts, and more. A Veritonic Competitive Intelligence report...

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