Articles

ARTICLE • July 15, 2021

Insurance

Understand where you stand in the market with real-time intelligence on how your competitors are advertising in audio. This infographic presents an analysis of Insurance advertising over 60 days through the Veritonic platform...

ARTICLE • April 15, 2021

Automotive

Understand where you stand in the market with real-time intelligence on how your competitors are advertising in audio. This infographic presents an analysis of Automotive advertising over 60 days through the Veritonic platform...

ARTICLE • February 08, 2021

NPR Podcast Report

NPR believes sharing knowledge lifts all boats and benefits the entire industry. In this semiannual report, NPR shares learnings from audience research and analytics on all things podcast -- featuring data from the Veritonic Platform.

ARTICLE • October 07, 2020

New Capital Means More Comprehensive Audio Data

We’re thrilled to announce our new funding led by Greycroft, with participation from Lerer Hippeau, Audible, and existing investor Newark Venture Partners. From podcasting’s continued explosion to the steady rise of voice activation...

ARTICLE • July 07, 2020

Steve Goldstein: Why Sonic Identity is Becoming So Important - in conversation with Scott Simonelli

In this moment when audio is seemingly exploding everywhere, how a brand sounds is on the radar in a way it never has been. In fact “sonic identity” - how a brand translates its essence into audio - is a relatively new question for many...

ARTICLE • June 25, 2020

When Message Means More

As any brand marketer will tell you, find what works…project it that way over and over again. That formula continues to make some of the most perennially iconic brands even stronger as time goes on. Sometimes context changes that formula...

ARTICLE • June 09, 2020

Who has the most effective audio brand? Find out in Veritonic’s 2020 Audio Logo Index.

With consumers moving rapidly toward more audio-centric lives, brands are increasingly looking to sound to develop deeper relationships with customers. A brand’s holistic sonic identity can include everything from a custom melody when...

ARTICLE • July 11, 2019

Top 5 Insights for Creating the Best Functional Sounds

Your sonic brand goes well beyond an audio logo alone. Whether you’re signalling to a customer that they’ve successfully paid with their credit card, or that their earbuds are connected, or that they’re running low on fuel, the earcon, or functional sound, is relaying that information.