Andrew Eisner's Blog Posts

BLOG POST • October 29, 2018

80's music in ads 'Rock(s) the casbah' for Millennials

Nostalgia is known to be a powerful emotion and is a common theme in advertising. Nostalgic cues delivered by music in particular are a dominant feature in TV ads.

BLOG POST • March 01, 2018

What's That Sound?Comparisons of Consumer Electronics, Media & Gaming Audio Logos

BLOG POST • November 21, 2017

Total Recall: Veritonic's Groundbreaking 2016 Audio Logo Index

BLOG POST • November 17, 2017

Do You Know What an Audio Logo Is?

BLOG POST • November 07, 2017

Pandora's Definitive Guide to Audio

BLOG POST • November 02, 2017

Defying Dissonance: How Music Creates Harmony Within the Cacophony of the Brain

We are all familiar with the power of music: a song blasts through your ear buds and shoots adrenaline through your body, sending a jolt down your spine, willing your legs to keep running. Or maybe you play a soothing Mozart track to relax after work. There is no denying that music has immense power over our bodies and minds.

BLOG POST • August 10, 2017

Money Talks: 5 Insights from Financial Advertising Audience Data

BLOG POST • July 28, 2017

Missing the Mark(et): A Survey of the Underutilized Bond Between Music and Advertising

BLOG POST • April 26, 2017

Take(away) 2: Additional Insights from March AdNess 2017

BLOG POST • April 10, 2017

Let’s Get It On: Lessons From March AdNess

BLOG POST • April 03, 2017

March AdNess Finals Results

In the final match, results are determined by Overall Scores. These overall scores are comprised of the Feelings and Emotions scores, as well as Veritonic’s proprietary alogrithms. Whichever ad has the higher Overall Score will be declared the first March Adness champion!

BLOG POST • March 31, 2017

Round 3 Results Part 2

Marketing powerhouses Capital One and Coca-Cola gave us the tightest match yet of the tournament: after viewing the ad, Capital One’s spot featuring “I Will Survive” with Samuel L. Jackson, Charles Barkley, Spike Lee, and surprise guest Gloria Gaynor, was TIED for Purchase Intent with Coca Cola’s Cinderella ad featuring a waltz.

BLOG POST • March 30, 2017

Round 3 Results Part 1

In the semifinals, matches are decided by Purchase Intent: how likely are panelists to buy the good or service after being exposed to the ad? In case of a tie, matches will be decided by the difference between intent pre- and post-exposure. Pre-exposure intent measures how a panelist feels about a brand before any exposure to a specific ad, while post-exposure intent (obviously) measures the intent after exposure.

BLOG POST • March 28, 2017

Round 2 Results!

The remaining 8 NCAA corporate sponsors competed in the Round of Eight to see whose ads evoke Emotions most strongly. Scoring in this round is an average of the emotions Excited and Happy, and does not include the Feeling scores from the Round of Sixteen. Whichever brand achieves this higher overall emotions score will move on to the Final Four. Competing in the second round, we have two snack giants Reese’s versus Nabisco; auto company Infiniti versus auto insurer Allstate; Capital One versus Wendy’s; and Coca-Cola versus Pizza Hut.

BLOG POST • March 27, 2017

Round 1 Results!

The initial matchup in the round of 16 features two humorous ads: Reese’s “Easter Peanut Butter Egg” and LG’s “Game On with ‘Mascots Knock‘”. Reese’s seductive ad features Marvin Gaye’s “Let’s Get it On” playing in the background, and uses the music to create an early six point lead in the attributes of Likable and Inspiring. LG’s funny looking mascots act out the commercial to a catchy guitar and drum riff, but can’t catch up to Reeses.

BLOG POST • March 23, 2017

Announcing March AdNess -- Press Release

Everyone’s talking about how teams in the NCAA match up. But what if the tournament’s sponsors competed, putting their ads in play? Veritonic, the premier marketing analytics platform for sound, wanted to find out, so they launched March AdNess, in which ads’ sound and music go neck and neck, and only the sonically strongest survive. Full of upsets, underdog victors, and other surprises, this tournament promises to be as exciting as college basketball’s big event!

BLOG POST • March 13, 2017

Introducing the QSR Index

BLOG POST • November 28, 2016

Market Research Lessons From the 2016 Election

BLOG POST • September 21, 2016

3 Things We’ve Learned Testing Music for Pharma

BLOG POST • August 20, 2016

Why Should I Test My Music?

BLOG POST • June 06, 2016

Why Veritonic?

BLOG POST • May 20, 2016

Future Sounds: Music's Evolving Role In Advertising (MediaPost)